Performance Report for The Wild Artichoke
Overview
This report analyzes the digital performance of The Wild Artichoke, an art-filled eatery in Yorba Linda, CA, serving California cuisine with French and Italian influences, plus artichoke dishes. The focus is on their Google Business Profile (GBP), Social Media, Meta Ads, Yelp performance, and Keyword Rankings over the last 30 days, with actionable insights to enhance visibility and engagement.
1️⃣ Google Business Profile Insights
Metrics (March 2025)
| Metric | Value | Change vs. Mar 2024 |
|---|---|---|
| Total Profile Views | 45,821 | +406.3% |
| Total Searches | 35,432 | +756.9% |
| Total Business Interactions | 1,631 | +42.2% |
| Menu Views | 345 | +66.7% |
| Calls from GBP | 91 | +40.0% |
| Bookings | 78 | +21.9% |
| Direction Requests | 485 | +85.5% |
| Website Clicks | 632 | +272.2% |
Platform and Device Breakdown
Google Maps – mobile: 29,241 (72%) | Google Search – mobile: 10,459 (23%) | Google Search – desktop: 1,993 (4%) | Google Maps – desktop: 428 (1%)
Top Search Queries
| Rank | Search Term | Impressions |
|---|---|---|
| 1 | restaurants | 27K |
| 2 | artichoke | 2,049 |
| 3 | restaurants near me | 588 |
| 4 | yorba linda restaurants | 406 |
| 5 | food near me | 389 |
Visual Insights
How People Discovered You: 72% of views came via Google Maps on mobile.
Total Business Interactions (1,631): Consistent engagement with a +42.2% increase.
Menu Views (345): Strong growth with a +66.7% increase.
Calls from GBP (91): Improved by +40.0%, showing higher customer intent.
Bookings (78): Increased by +21.9%, reflecting effective reservation features.
Direction Requests (485): Significant growth with a +85.5% increase, indicating strong local interest.
Website Clicks (632): Impressive +272.2% growth, driving traffic to the website.
Google Business Profile Summary
Date Range Note: The data covers March 2025, which partially aligns with the report period (March 13, 2025, to April 11, 2025). Some metrics may not fully reflect the entire period.
Visibility: Total Profile Views reached 45,821 (+406.3% vs. Mar 2024), and Total Searches hit 35,432 (+756.9% vs. Mar 2024), showing a massive increase in discoverability.
User Behavior: Direction Requests (485, +85.5%) are a dominant action, reflecting strong local intent. Website Clicks (632, +272.2%) and Bookings (78, +21.9%) indicate high conversion potential, while Total Business Interactions (1,631, +42.2%) highlight robust engagement.
Menu Engagement: Menu Views grew to 345 (+66.7%), but they remain a small fraction of interactions (21.2%), suggesting room for further improvement.
Platform Trends: 95% of views (39,700) came via mobile (Google Maps: 72%, Google Search: 23%), with only 5% from desktop (Google Search: 4%, Google Maps: 1%), emphasizing the need for mobile optimization.
Search Trends: Generic terms like “restaurants” (27K impressions) and “restaurants near me” (588 impressions) dominate, but branded searches like “artichoke” (2,049 impressions) show strong recognition.
Conversion Gaps: Website Clicks (632) and Bookings (78) are significant but still a small portion of total interactions (38.7% and 4.8%, respectively), indicating opportunities to drive more direct actions.
Google Business Profile Action Steps
- Optimize the GBP profile for mobile users, given that 95% of views are from mobile devices.
- Highlight signature artichoke dishes with high-quality images in the menu section to increase Menu Views beyond 345.
- Post weekly GBP updates with seasonal specials (e.g., “Spring Artichoke Menu”) to sustain engagement.
- Optimize for voice search by including phrases like “restaurants near me” and “food near me” in the GBP description, targeting top search terms.
- Leverage the 160 Google reviews (4.6 rating) with a review campaign via QR codes on receipts to boost ratings further, capitalizing on the 45,821 profile views.
- Promote the “Reserve a Table” feature more prominently to convert direction requests (485) into bookings, building on the 78 bookings.
- Verify data for the full report period (March 13 - April 11, 2025) to ensure accuracy, as current data only covers March 2025.
2️⃣ Social Media Insights
Metrics (March 18, 2025 - April 14, 2025)
| Metric | ||
|---|---|---|
| Views | 14.2K (+91.7%) | 20.5K (+4.5%) |
| Reach | 6.8K (+314.3%) | 7.6K (+42.0%) |
| Content Interactions | 381 (+39.1%) | 79 (+182.1%) |
| Link Clicks | 256 (+100%) | 395 (+48.8%) |
| Likes | 481 (+36.2%) | 249 (+183%) |
| Followers | 63 (+32.3%) | 5 (+100%) |
Visual Insights
Instagram Insights: Significant growth in reach (+314.3%) and link clicks (+100%).
Facebook Insights: Strong increase in content interactions (+182.1%) and likes (+183%).
Social Media Summary
Performance Overview: The Wild Artichoke saw strong growth on both Instagram and Facebook over the last 28 days. Instagram achieved 14.2K views (+91.7%) and 6.8K reach (+314.3%), while Facebook recorded 20.5K views (+4.5%) and 7.6K reach (+42.0%).
Engagement: Instagram content interactions reached 381 (+39.1%) with 481 likes (+36.2%), while Facebook saw 79 interactions (+182.1%) and 249 likes (+183%), indicating a significant uptick in user engagement on both platforms.
Conversions: Link clicks were robust, with Instagram at 256 (+100%) and Facebook at 395 (+48.8%), driving traffic to the website or reservation links. This aligns with the 632 website clicks from GBP, suggesting effective cross-channel traffic generation.
Follower Growth: Instagram gained 63 followers (+32.3%), while Facebook added 5 (+100%). Although follower growth is modest, the engagement metrics indicate a highly active audience.
Platform Differences: Instagram’s reach growth (+314.3%) outpaces Facebook’s (+42.0%), likely due to a younger demographic on Instagram. However, Facebook excels in content interactions (+182.1%) and link clicks (395 vs. 256), showing its strength in driving actions.
Social Media Action Steps
- Post more interactive content on Instagram (e.g., polls, stories) to sustain the high reach growth (+314.3%) and convert engagement into more followers beyond 63.
- Increase posting frequency on Facebook to maintain the momentum in content interactions (+182.1%) and likes (+183%), focusing on visual content like artichoke dishes or cocktails.
- Use Instagram Stories to promote reservations, capitalizing on the 256 link clicks to drive bookings similar to the 78 seen on GBP.
- Share customer testimonials or reviews (e.g., highlighting the 4.6 GBP rating) on both platforms to build trust and encourage engagement.
- Run a follower campaign on Facebook to boost the follower count beyond 5, leveraging the high engagement rates.
- Include clear CTAs in posts (e.g., “Book Now” or “Visit Us”) to increase link clicks on both platforms, especially on Facebook (395 clicks).
- Analyze top-performing posts on both platforms to replicate successful content strategies (e.g., food photos, event promotions).
3️⃣ Meta Ads Insights
Meta Ads Metrics (March 16, 2025 - April 14, 2025)
| Metric | Value | Change vs. Previous Period |
|---|---|---|
| Total Spend | $165.73 | Not provided |
| Views | 19,639 | +22.2K% |
| Reach | 12,680 | +14.8K% |
| Post Engagements | 6,306 | +100% |
| Link Clicks | 654 | +13.0K% |
Campaign Breakdown
| Campaign Name | Status | Budget | Results (Link Clicks) | Reach | Impressions | Cost per Link Click | Amount Spent | End Date |
|---|---|---|---|---|---|---|---|---|
| Post: "Spring into Flavor at The Wild Artichoke" | Active | $12.00 (daily) | 14 (Post engagements: 370) | 429 | 800 | $0.84 (per post engagement) | $11.77 | Apr 15, 2025 |
| Review Ad2 | Off | $3.00 (daily) | 153 | 3,057 | 4,970 | $0.30 | $46.10 | Ongoing |
| Instagram post: "Spring into Flavor at The Wild" | Off | $4.00 (daily) | 73 | 1,969 | 1,410 | $0.22 | $15.98 | Apr 12, 2025 |
| Instagram post: "A Night to Remember at The Wild Artichoke" | Off | $3.00 (daily) | 54 | 1,721 | 1,912 | $0.41 | $22.38 | Apr 14, 2025 |
| Review Ad1 | Off | $3.00 (daily) | 73 | 1,769 | 1,411 | $0.22 | $15.98 | Apr 12, 2025 |
Visual Insights
Ads Summary Including Spends: Total spend of $165.73 across 5 ads.
Advertising Summary for Metrics: 19,639 views and 654 link clicks over 30 days.
Ad 1 Details (A Night to Remember): Achieved 54 link clicks at $0.41 each, with 484 video plays.
Ad 2 Details (Spring into Flavor): Delivered 73 link clicks at $0.22 each, reaching 1,969 users.
Ad 3 Details (Spring into Flavor - Active): Generated 370 post engagements, but only 14 link clicks.
Meta Ads Summary
Date Range Note: The advertising summary data covers March 16, 2025, to April 14, 2025, which aligns well with the report period (March 13, 2025, to April 11, 2025). However, individual ad durations vary, with some extending beyond the report period (e.g., ongoing ads).
Overall Performance: The Wild Artichoke spent $165.73 on 5 ads, achieving 19,639 views (+22.2K%), 12,680 reach (+14.8K%), 6,306 post engagements (+100%), and 654 link clicks (+13.0K%). These results indicate strong visibility and engagement growth, though conversion rates (link clicks) vary across campaigns.
Campaign Effectiveness: The “Review Ad2” campaign performed best for link clicks (153 clicks, $0.30 per click), while the Instagram “Spring into Flavor” ad had the lowest cost per link click ($0.22, 73 clicks). The active “Spring into Flavor” ad focused on engagement (370 post engagements) but underperformed in link clicks (14 clicks at $0.84 per post engagement).
Conversions: Link clicks (654) align with the 395 link clicks from Facebook organic posts, suggesting ads are amplifying organic efforts. However, the conversion rate (link clicks per reach) is low at 5.2% (654/12,680), indicating room to optimize ad creatives for action.
Cost Efficiency: Costs per link click range from $0.22 to $0.84, with an average of $0.25 ($165.73/654). The Instagram “Spring into Flavor” ad was the most cost-efficient, while the active “Spring into Flavor” ad (focused on engagement) was the least efficient for link clicks.
Engagement vs. Conversion: Ads focused on engagement (e.g., “Spring into Flavor” with 370 post engagements) outperform in visibility but underdeliver on conversions compared to traffic-focused ads (e.g., “Review Ad2” with 153 link clicks).
Meta Ads Action Steps
- Optimize ad creatives for link clicks by including stronger CTAs (e.g., “Book Now” or “Visit Our Menu”) to improve the conversion rate beyond 5.2%.
- Reallocate budget from engagement-focused ads (e.g., active “Spring into Flavor” at $0.84 per engagement) to traffic-focused campaigns like “Review Ad2” ($0.30 per click) to maximize link clicks.
- Test video ads with shorter durations (e.g., 15 seconds) to build on the 484 3-second video plays from “A Night to Remember,” driving more engagement and clicks.
- Increase the daily budget for high-performing ads like Instagram “Spring into Flavor” ($0.22 per click) to scale reach and conversions.
- Use A/B testing to compare ad creatives (e.g., food-focused vs. event-focused) to identify which drives more link clicks.
- Target audiences interested in “California cuisine” or “vegan dining” to align with GBP search trends (e.g., “restaurants near me,” “artichoke”).
- Monitor ongoing ads (e.g., “Review Ad2”) to ensure they maintain cost efficiency as they continue running.
4️⃣ Yelp Insights
Metrics (March 16, 2025 - April 14, 2025)
| Metric | Value | From Ads | Percentage of Total | Change vs. Previous Period |
|---|---|---|---|---|
| Total Impressions | 197K | 130K | 66% | Not provided |
| Total Page Visits | 5.7K | 2.7K | 48% | Not provided |
| Total Leads | 1.5K | 497 | 32% | +47% YoY |
| Yelp-Driven Covers | 718 | N/A | 63% of Total Covers | Not provided |
| Total Covers | 1,133 | N/A | N/A | +77% YoY |
| Seating Conversion | N/A | N/A | No waitlist parties | Not provided |
| Wait Time Accuracy | N/A | N/A | No waitlist parties | Not provided |
Leads Breakdown (Last 30 Days)
| Lead Type | Value |
|---|---|
| Yelp Diners | 718 |
| Website Visits | 463 |
| Directions & Map Views | 285 |
| Other Leads | 80 |
Ad Performance (Last 30 Days)
| Metric | Value |
|---|---|
| Ad Impressions | 1.9K |
| Ad Clicks | 100 |
Ad Spend (April 1 - April 14, 2025)
| Metric | Value |
|---|---|
| Total Ad Spend | $1,002.55 |
| Average Cost per Click | $1.15 |
| Average Cost per Lead | $4.21 |
Visual Insights
Overview - The Wild Artichoke: 197K impressions, with 130K from ads, driving 1.5K leads.
Yelp Guests Overview: 1,133 total covers, with 718 Yelp-driven covers (+77% YoY).
Yelp Ads Performance: 130K ad impressions drove 497 leads, contributing 32% of total leads.
Yelp Ads Performance 2 Page: Ad spend of $1,002.55 with an average cost per lead of $4.21.
Yelp Summary
Date Range Note: The data covers March 16, 2025, to April 14, 2025, which aligns well with the report period (March 13, 2025, to April 11, 2025).
Visibility: Yelp ads generated 130K impressions (66% of 197K total), contributing to 2.7K page visits (48% of 5.7K total) and 497 leads (32% of 1.5K total, +47% YoY).
Conversions: Total leads reached 1.5K, with Yelp diners (718) being the largest category, followed by website visits (463) and directions/map views (285). This aligns with GBP data, where 78 bookings and 632 website clicks were recorded, confirming Yelp’s role in driving reservations.
Covers and Engagement: Yelp drove 718 covers (63% of 1,133 total covers, +77% YoY), showcasing its effectiveness in converting leads into actual diners.
Ad Performance: Yelp ads achieved 1.9K ad impressions and 100 ad clicks, with an average cost per click of $1.15 and cost per lead of $4.21. The ad spend of $1,002.55 over 14 days indicates a significant investment in paid visibility.
Historical Trends (Last 12 Months): Over the past year, Yelp has driven 17,986 leads, with Yelp diners (8,848, 49%) and website visits (4,868, 27%) leading. This trend underscores Yelp’s long-term impact on customer acquisition.
Efficiency: The cost per lead ($4.21) is reasonable, but the conversion rate from impressions to clicks (100/1,900 = 5.3%) suggests room to optimize ad creatives for higher engagement.
Yelp Action Steps
- Optimize ad creatives with compelling visuals of artichoke dishes or vegan options to increase the click-through rate beyond 5.3% (100/1,900).
- Focus ad targeting on users searching for “vegan restaurants” or “California cuisine,” aligning with GBP search trends (e.g., “restaurants near me”).
- Promote Yelp reservations more prominently in ads to boost Yelp-driven covers beyond 718, leveraging the 78 bookings seen on GBP.
- Encourage diners to leave reviews via post-visit emails, building on the 4.6 GBP rating to enhance trust and attract more leads.
- Analyze top-performing ad placements to reallocate budget for higher ROI, given the $1,002.55 ad spend.
- Test ad variations (e.g., event-focused vs. menu-focused) to identify which drives more leads, especially website visits (463) and directions (285).
- Monitor lead trends weekly to sustain the +47% YoY growth in leads, aiming to exceed 1.5K in future periods.
5️⃣ Keyword Rankings
Ranked Keywords (Last 30 Days: March 13, 2025 - April 11, 2025)
The Wild Artichoke ranks on the first page of Google for the following search terms, highlighting its strong local SEO performance:
| Search Term | Ranking Details |
|---|---|
| Top 10 Romantic Restaurants in Yorba Linda, CA | Ranked in "Places" section; featured in articles by OpenTable, Yelp, and restaurantsuggest.com |
| Top 10 Lunch Places in Yorba Linda, CA | Ranked in "Places" section; featured in articles by Tripadvisor, OpenTable, and restaurantsuggest.com |
| Top 10 Dinner Restaurants in Yorba Linda, CA | Ranked in "Places" section; featured in articles by Tripadvisor, OpenTable, and restaurantsuggest.com |
| Top 10 Brunch Spots in Yorba Linda, CA | Ranked in "Places" section; featured in articles by OpenTable, Yelp, and restaurantsuggest.com |
| Top 10 Family-Friendly Restaurants in Yorba Linda, CA | Ranked in "Places" section; featured in articles by Tripadvisor and restaurantsuggest.com |
| Top 10 Farm-to-Table Restaurants in Yorba Linda, CA | Ranked in "AI Overview" section; featured in articles by restaurantsuggest.com |
Visual Insights
Top 10 Romantic Restaurants in Yorba Linda, CA: Ranked on the first page, featured in multiple articles.
Top 10 Lunch Places in Yorba Linda, CA: Strong visibility in "Places" and articles.
Top 10 Dinner Restaurants in Yorba Linda, CA: Consistent first-page ranking and article mentions.
Top 10 Brunch Spots in Yorba Linda, CA: Ranked in "Places" with article features.
Top 10 Family-Friendly Restaurants in Yorba Linda, CA: Highlighted as family-friendly in "Places" and articles.
Top 10 Farm-to-Table Restaurants in Yorba Linda, CA: Featured in Google’s AI Overview and articles.
Keyword Rankings Summary
SEO Success: The Wild Artichoke ranks on the first page of Google for six key search terms, reflecting strong local SEO performance over the last 30 days. These rankings span diverse categories (romantic dining, lunch, dinner, brunch, family-friendly, farm-to-table), showcasing the restaurant’s broad appeal.
Visibility Impact: The rankings align with GBP data (45,821 profile views, 35,432 searches), where top search queries like “restaurants” (27K impressions) and “artichoke” (2,049 impressions) indicate high local discoverability. The “farm-to-table” ranking in Google’s AI Overview is particularly notable for enhancing credibility.
Article Features: Consistent mentions in articles by OpenTable, Yelp, Tripadvisor, and restaurantsuggest.com amplify visibility, driving organic traffic alongside the 130K ad impressions from Yelp and 19,639 views from Meta Ads.
Audience Targeting: The rankings target varied customer segments (e.g., families, couples, food enthusiasts), aligning with Yelp leads data (e.g., 718 Yelp diners, 463 website visits) and social media engagement (e.g., 6.8K Instagram reach).
Opportunity for Growth: While the rankings are strong, there’s potential to target additional keywords (e.g., “vegan restaurants in Yorba Linda”) to capture more search traffic, given the 380 impressions for “vegan restaurants yorba linda” in GBP data.
Keyword Rankings Action Steps
- Create new content targeting related keywords like “vegan restaurants in Yorba Linda” or “California cuisine in Yorba Linda” to capture additional search traffic, building on the 380 impressions seen in GBP.
- Update the website with pages optimized for these ranked keywords (e.g., “Romantic Dining at The Wild Artichoke”) to improve organic click-through rates.
- Promote these rankings on social media (e.g., “Named a Top Romantic Restaurant in Yorba Linda!”) to boost engagement, leveraging the 381 Instagram and 79 Facebook content interactions.
- Collaborate with local food bloggers to secure more article mentions, building on features from OpenTable and Tripadvisor, to enhance backlinks and SEO.
- Use Meta Ads to target users searching for “romantic restaurants” or “family-friendly dining,” aligning with the rankings to drive more link clicks beyond the current 654.
- Add schema markup to the website for “restaurant” and “menu” to enhance rich snippets in search results, improving visibility for these keywords.
- Monitor rankings weekly to maintain first-page positions, adjusting content as needed to stay competitive.
6️⃣ Final Thoughts
The Wild Artichoke has demonstrated exceptional digital performance across all channels, solidifying its position as a top dining destination in Yorba Linda, CA. Google Business Profile achieved 45,821 profile views and 35,432 searches, driving 1,631 interactions, including 632 website clicks and 78 bookings, with a strong focus on local intent (485 direction requests). Social Media efforts on Instagram and Facebook delivered impressive engagement, with Instagram reaching 6.8K users (+314.3%) and Facebook driving 395 link clicks (+48.8%). Meta Ads contributed 19,639 views and 654 link clicks with a $165.73 spend, though conversion rates (5.2%) indicate room for optimization. Yelp drove 1.5K leads (+47% YoY), with 718 Yelp-driven covers (63% of 1,133 total), supported by a $1,002.55 ad spend. Keyword Rankings on the first page of Google for six key terms (e.g., “Top 10 Romantic Restaurants,” “Top 10 Farm-to-Table Restaurants”) highlight strong local SEO, enhancing visibility across diverse customer segments. Key opportunities include enhancing mobile optimization, optimizing ad creatives for conversions, sustaining social media engagement through interactive content, and leveraging SEO rankings with targeted content and ads. With these strategies, The Wild Artichoke is well-positioned for continued growth and prominence in 2025.