Medspa & Salon Marketing

More people discovering your services.
More inquiries.
More appointments.

I help medspas and salons build a connected marketing system that turns local visibility, social content, paid advertising, reviews, websites, and lead follow-up into a clearer path toward booked appointments.

Appointment Growth System Connected
GET
FOUND.
GET BOOKED.
Search Visibility
Ads Leads
Follow-Up Booking
01 Get Found Locally
02 Generate Qualified Leads
03 Turn Interest Into Appointments
04 Build Long-Term Trust
The Beauty Business Marketing Problem

Looking visible isn't the same as being bookable.

Strong marketing should help potential clients discover your business, understand your services, trust your brand, and take the next step.

01 / VISIBILITY

People nearby may not discover you.

Local search, Google Business Profile, maps, reviews, social content, and location-focused pages all contribute to how people find a local business.

02 / LEADS

Interest does not always become an inquiry.

Ads and social content need a clear destination and an easy next step — whether that means calling, submitting a form, or requesting an appointment.

03 / FOLLOW-UP

Good leads can get lost after the first contact.

Timely follow-up, reminders, review requests, and ongoing communication can help keep prospective and existing clients engaged.

What I Handle

Build your appointment pipeline.

Hire me for individual marketing services or connect multiple channels into one ongoing system.

01

Google Business Profile & Local SEO

Improve local discovery through Google Maps optimization, categories, photos, reviews, location signals, and local search content.

02

Google Ads

Reach people actively searching for treatments, services, salons, medspas, and beauty businesses in your market.

03

Meta Ads

Promote services, offers, seasonal campaigns, consultations, and lead-generation campaigns across Facebook and Instagram.

04

Social Media Management

Build a consistent content presence with educational posts, service highlights, short-form video, brand storytelling, and social proof.

05

Website & Landing Pages

Create pages that clearly explain services, answer common questions, build trust, and make it easier to request an appointment.

06

Lead Generation Funnels

Build focused landing-page journeys designed to capture inquiries from paid traffic and other marketing channels.

07

Review & Reputation Support

Strengthen your review process, respond to customer feedback, and build trust signals for people comparing local providers.

08

Lead Follow-Up & Retention

Support follow-up, appointment reminders, customer communication, repeat visits, and longer-term client relationships.

The Client Journey

From “I've been looking.” to “Book me in.”

Your marketing should support the entire path from discovery to appointment, not just create views or clicks.

01

Discover

Google Search, Maps, Instagram, Facebook, paid ads, referrals, and local content.

02

Evaluate

Services, before-and-after content, reviews, credentials, FAQs, pricing context, location, and brand presentation.

03

Inquire

Make contacting the business, requesting information, or starting the booking process simple.

04

Book & Return

Follow-up, reminders, reviews, useful content, and customer communication support the relationship.

Connected Growth System

Your channels should support one another — not operate in isolation.

Google can capture intent. Social content can build awareness. Ads can generate demand. Your website can answer questions. Reviews can build trust. Follow-up can keep the conversation moving.

01

Google Maps

Local discovery and high-intent searches.

02

Website

Services, trust, FAQs and conversion.

03

Google Ads

Reach people actively searching.

04

Meta Ads

Generate awareness and lead opportunities.

05

Social Content

Show expertise, services and brand personality.

06

Reviews

Strengthen trust before the inquiry.

07

Lead Funnels

Turn interest into an actionable inquiry.

08

Follow-Up

Keep prospective clients engaged.

09

Retention

Support repeat appointments and relationships.

How I Work

Start with the business — not a template.

Your location, services, audience, competition, pricing, booking process, and existing marketing all matter.

01 / AUDIT

Understand

Review local visibility, website performance, lead flow, social presence, reviews, and advertising.

02 / STRATEGY

Prioritize

Identify the channels and customer journey improvements that matter most for the business.

03 / EXECUTION

Build

Launch the right combination of search, ads, content, pages, funnels, and follow-up.

04 / OPTIMIZATION

Improve

Track meaningful actions, identify friction, and improve the marketing system over time.

For Medspa & Salon Owners

Build a marketing system that turns attention into appointments.

Whether you need help with local SEO, paid ads, social media, your website, lead generation, or the full system, let's talk about your business.

Let's Talk About Your Business →