Case Study and Results for Mirame Sports Cantina

Mirame Sports Cantina

Overview

I worked with Mirame Sports Cantina, a vibrant sports bar and restaurant in Bellflower, CA, to enhance their digital presence and drive customer engagement. My role involved analyzing their Google Business Profile (GBP) performance, optimizing their website, and creating a series of promotional flyers to support their events and specials. The goal was to increase visibility, improve user engagement, and attract more local customers.

1️⃣ Google Business Profile Optimization

Challenges

Mirame Sports Cantina had a solid online presence but faced challenges with low menu engagement and a need for better mobile optimization, as most users accessed their profile via mobile devices.

What I Did

  • Analyzed GBP metrics to identify user behavior trends.
  • Recommended mobile optimization strategies, given that 91% of profile views were from mobile devices.
  • Suggested adding high-quality menu images and a direct link to the menu on the website to boost engagement.
  • Proposed weekly GBP updates and a review campaign to sustain engagement and improve ratings.

Results

  • Achieved 4,099 profile views and 2,203 searches, indicating strong visibility.
  • Recorded 1,338 total business interactions, with 549 direction requests showing high local intent.
  • Drove 784 website clicks, contributing to the website’s 2.2K visitors.
  • Identified a gap in menu views (only 5), leading to actionable recommendations for improvement.

Visual Insights

How People Discovered Mirame: 47% of views came via Google Search on mobile.

How People Discovered You

Total Business Interactions (1,338): Steady engagement throughout the period.

Total Business Interactions

Menu Views (5): Highlighted low engagement with the menu feature.

Menu Views

Direction Requests (549): High demand for location-based actions.

Direction Requests

Website Clicks (784): Strong interest in visiting the website.

Website Clicks

2️⃣ Website Performance Analysis

Challenges

The website had potential for growth but struggled with low organic social traffic and navigation issues, as evidenced by high pageviews on the “Page not found” section.

What I Did

  • Conducted a detailed analysis of website analytics, focusing on traffic sources, search performance, and user engagement.
  • Identified opportunities to improve SEO by optimizing meta titles and descriptions for high-impression queries.
  • Recommended fixing broken links to reduce “Page not found” errors and improve user experience.
  • Suggested increasing organic social traffic through targeted Meta promotions.

Results

  • Attracted 2.2K visitors, with a 62.04% engagement rate and an average session duration of 1m 58s.
  • Achieved 4.4K search impressions and 202 clicks, with 639 unique visitors from search.
  • Identified that organic search (35.1%) slightly outperformed direct traffic (34.4%), but organic social traffic was low at 2.9%.
  • Highlighted navigation issues with 450 pageviews on the “Page not found” section, leading to actionable recommendations.

Visual Insights

Website Performance Trends: Significant growth in visitors and search impressions.

Website Report

3️⃣ Designs/Flyers

What I Did

Designed a series of 14 promotional flyers to support Mirame Sports Cantina’s events and specials, including happy hours, live music nights, and themed parties. Created both English and Spanish versions to cater to the restaurant’s diverse audience. Focused on vibrant, eye-catching designs to attract local customers and boost event attendance.

Flyer Gallery

Below is a showcase of the promotional flyers I designed for Mirame Sports Cantina.

Tuesday Flyer Spanish Version Tuesday Flyer English Version Sabado Norteno Flyer Post 4x4 Flyer Post 3 Flyer Noche de Banda Flyer Night Club Party Flyer Monday Flyer 24th Flyer Post 1 Flyer 2 Este Viernes en la Noche Flyer Church Event Flyer Mirame Flyer 2 Happy Hour Flyer

4️⃣ Key Takeaways

Impact

  • Enhanced Visibility: Improved GBP discoverability with 4,099 profile views and drove 784 website clicks, contributing to 2.2K website visitors.
  • Increased Engagement: Achieved 1,338 GBP interactions and a 62.04% website engagement rate, with users spending an average of 1m 58s on the site.
  • Effective Promotions: Designed 14 flyers that supported Mirame Sports Cantina’s events, enhancing their marketing efforts and local presence.

Next Steps for Mirame Sports Cantina

  • Optimize the GBP profile for mobile users and increase menu engagement.
  • Boost organic social traffic to the website through Meta promotions.
  • Fix website navigation issues to improve user experience.
  • Leverage the promotional flyers in social media campaigns to drive event attendance.

This project demonstrates my ability to analyze digital performance, provide actionable insights, and create impactful designs to help businesses like Mirame Sports Cantina grow their online presence and engage their audience effectively.