Monthly Marketing Report
May 2025
921 W Belt Line Rd #112, DeSoto, TX 75115, United States
+1 972-217-3277
Table of Contents
Online Sales
Ubereats
Overall Sales Performance
Total Sales
Total Orders
Average Ticket Size
Period: May 1 - 31, 2025
Comparison Period: March 24 - April 27, 2025
Offers Performance
- Campaign: "Spend 10, Save 2"
- Status: Active
- Dates: 29 Jan 2025 - 30 Jan 2026
- Sales: US$2,797
- New customers: 32
- Orders: 64
This long-running offer continues to perform well, attracting new customers and generating consistent sales.
Ads Performance
Return on Ad Spend
Total Ad Sales
Total Ad Spend
Your Ubereats ads are performing exceptionally well with a strong 4.04x return on ad spend, generating $4.04 in sales for every $1 spent across campaigns.
Refunds Analysis
- Total refunds: 1 case
- Order ID: AF535
- Date: 5/28/2025
- Issue: 2 items missing (Dispute approved )
- Subtotal: $59.80
- Courier: PRESTON C
Only one refund case was recorded in May, related to missing items. This represents a very low refund rate compared to total orders.
Doordash
Overall Sales Performance
Gross Sales
Total Orders
Average Ticket Size
Last updated: Jun 1, 2025, 5:46 PM GMT+5:30
Offers & Ads Performance
Total campaigns: 4 (3 active, 1 ended )
| Campaign | Status | Sales | New Customers | ROAS |
|---|---|---|---|---|
| Spend $15 get $3 off (05/08/2025) | Active | $1,480.75 | 22 | 10.03x |
| Storefront discount for larger orders (02/05/2025) | Active | $0.00 | 0 | -- |
| Sponsored Listing (05/14/2024) | Active | $569.36 | N/A | 4.42x |
| Spend $15 get 20% off (01/29/2025) | Ended | $77.94 | 2 | 4.68x |
The "Spend $15 get $3 off" campaign is performing exceptionally well with a 10.03x ROAS, while the "Storefront discount for larger orders" campaign needs evaluation as it's not generating sales.
Google My Business (GMB ) Performance
Search Overview
Total Profile Views
Platform and Device Breakdown
- Google Search - mobile: 7,832 (76%)
- Google Maps - mobile: 1,788 (17%)
- Google Search - desktop: 615 (6%)
- Google Maps - desktop: 76 (1%)
Your GMB profile has seen exceptional growth in views compared to last year, with mobile searches dominating the traffic.
Interactions Overview
Total Interactions
Customer interactions with your GMB listing have increased significantly compared to last year, with notable spikes in early May and mid-May.
Menu Views
Total Menu Views
Menu views peaked in mid-May, showing strong customer interest in your offerings.
Calls Made
Total Calls
Phone calls to your business have more than doubled compared to last year, with the highest volume in early May.
Directions
Direction Requests
Direction requests to your restaurant have increased compared to last year, with several spikes throughout May.
Website Clicks
Total Website Clicks
Clicks to your website from GMB have increased by over 50% compared to last year, with peaks in early and mid-May.
Graphic Design
Post Graphics Overview
- Multiple professionally designed social media graphics created for Fire Side Kitchen + Bar
- Consistent branding with logo prominently featured
- Food-focused imagery highlighting signature dishes (wings, oxtails, plantains, goat )
- Special promotions including Happy Hour
- Holiday-themed content (Memorial Day)
- Consistent color scheme and design elements across all posts
- Mix of food photography and graphic design elements
- Strong call-to-action elements in designs
Social Media Marketing
Content Overview
Views
Reach
3-second Views
Content Interactions
Watch Time
Total Views
All views were 100% organic with no paid advertising.
Top Performing Content
Content Performance
Content Format Breakdown
Photos are your most effective content format, generating the highest reach and engagement.