Giambalvo’s Wood Fired Pizza & Pasta - Task Tracker & Planner

Task Tracker & Planner

Giambalvo’s Wood Fired Pizza & Pasta - Digital Strategy Implementation

Task Category Priority Status Deadline Progress/Notes
Optimize website speed and mobile experience Website Management High Incomplete Nov 15, 2024 Check for unused scripts, compress images, and test on mobile devices
Update menu and seasonal specials Website Management Medium Incomplete Ongoing Update prices, descriptions, and images monthly
Add call-to-action buttons for online ordering Website Management High Incomplete Nov 10, 2024 Highlight on homepage and menu pages
Ensure NAP consistency across citations GBP Management High Incomplete Dec 1, 2024 Review top citations for accuracy
Respond to all GBP reviews within 24 hours GBP Management Medium Incomplete Ongoing Make a habit of daily review responses
Post weekly updates and events GBP Management Low Incomplete Weekly Plan and schedule updates every Monday
Develop monthly content calendar Social Media High Incomplete Nov 5, 2024 Plan posts, stories, and special events
Run a contest or promotion to engage followers Social Media Medium Incomplete Nov 30, 2024 Plan holiday giveaway for November
Set up local awareness campaign Meta Ads High Incomplete Nov 20, 2024 Define target radius and ad creatives
Run retargeting ads for website visitors Meta Ads Medium Incomplete Dec 10, 2024 Set up pixel tracking for retargeting
Optimize for high-value local keywords Local SEO High Incomplete Nov 25, 2024 Focus on “pizza near me” and “Italian restaurant near me” keywords
Improve citations and add missing ones Local SEO Medium Incomplete Dec 15, 2024 Verify top 20 citation sources are correct
Update and optimize menus on UberEats and DoorDash Sales Channel Management High Incomplete Nov 10, 2024 Ensure all items, descriptions, and prices are accurate
Run promotions on delivery platforms to boost sales Sales Channel Management Medium Incomplete Nov 20, 2024 Plan limited-time discounts for new customers
Task Tracker & DFY Guide - Table Format

Giambalvo’s Wood Fired Pizza & Pasta - Task Tracker & DFY Guide

Task 1: Optimize Website Speed and Mobile Experience

Task Steps Detailed Instructions
Analyze Website Performance
Optimize Images (Using GetBento)
  • Compress Images: Use TinyPNG to compress large images before uploading to GetBento.
  • Use Appropriate Sizes: Ensure images are sized correctly for their use (e.g., avoid large images for thumbnails).
  • Enable Lazy Loading: Check if GetBento supports lazy loading, which helps defer off-screen images until needed.
Minimize Third-Party Scripts
  • Limit Plugins: Only use essential plugins on the GetBento site. Too many plugins can slow down the site.
  • Remove Unused Features: If GetBento has options or widgets you’re not using, remove them to improve speed.
Optimize for Mobile Navigation
  • Check Menu and Button Sizes: Ensure that menu items and buttons are easy to tap on mobile devices.
  • Enable “Click to Call” Button: Add a click-to-call button on mobile for easy access to the restaurant’s phone number.
Test and Monitor
  • Test Again: Run another test on PageSpeed Insights to see if improvements have increased speed.
  • Monitor Regularly: Check monthly to maintain optimal performance.

Task 2: Update Menu and Seasonal Specials

Task Steps Detailed Instructions
Access the Menu Editor in GetBento Log into the GetBento admin dashboard and navigate to the Menu section.
Update Menu Items
  • Edit Existing Dishes: Update prices, descriptions, or availability as needed.
  • Upload New Images: Add high-quality images for any new dishes or seasonal specials.
Add Seasonal Specials
  • Create a Seasonal Section: Add a new section for seasonal items or specials (e.g., “Fall Specials”) if possible.
  • Highlight New Items: Use clear descriptions for new items, including ingredients, flavors, and special preparation methods.
Update Home Page and CTA
  • Promote on Home Page: Add a banner or CTA to highlight seasonal specials on the homepage.
  • Link to Online Ordering: Ensure all new items are available in the online ordering system if applicable.

Task 3: Add Call-to-Action Buttons for Online Ordering

Task Steps Detailed Instructions
Identify Key CTA Areas On the Homepage and Menu Pages, place CTAs for online ordering in highly visible areas.
Create CTA Buttons
  • Add Order Now Button: In the GetBento dashboard, go to the customization options and add an “Order Now” button.
  • Link to Ordering Page: Ensure the button links directly to the online ordering system (e.g., Toast or a GetBento ordering page).
Optimize Button Text and Design
  • Use Clear Text: Use phrases like “Order Online” or “Start Order” for clarity.
  • Highlight with Color: Use contrasting colors for the button to make it stand out (e.g., brand colors).
Test the CTA Functionality Verify Links: Test the CTA button to ensure it directs users to the correct online ordering page.
Detailed DFY Task Guide - Giambalvo’s Wood Fired Pizza & Pasta

Detailed DFY Task Guide - Giambalvo’s Wood Fired Pizza & Pasta

1. Website Management

Task Action Steps
Optimize website speed and mobile experience
  1. Run speed tests using Google PageSpeed Insights and GTmetrix. Note down specific areas for improvement.
  2. Compress images using TinyPNG or ImageCompressor before uploading.
  3. Check if GetBento supports lazy loading for images and enable it if available.
  4. Minimize third-party plugins or scripts that aren’t essential.
  5. Test mobile responsiveness using Google’s Mobile-Friendly Test and ensure that all buttons and links are easy to tap.
Update menu and seasonal specials
  1. Access the Menu Editor on GetBento and update item descriptions, prices, and availability.
  2. Upload high-quality images of any new or seasonal dishes.
  3. Create a seasonal specials section (e.g., “Fall Specials”) if GetBento allows for it.
  4. Update the homepage to promote new menu items and specials. Link these to the menu page or online ordering if possible.
Add call-to-action buttons for online ordering
  1. On GetBento, create “Order Now” buttons and place them prominently on the homepage and menu pages.
  2. Ensure the buttons link directly to the online ordering system (Toast or GetBento ordering page).
  3. Use high-contrast colors for the buttons to ensure they stand out.
  4. Test the buttons to make sure they link to the correct pages and work on both desktop and mobile.

2. GBP Management

Task Action Steps
Ensure NAP consistency across citations
  1. Gather a list of top citation sites and compare the business information (Name, Address, Phone) across each.
  2. Correct any discrepancies on platforms like Yelp, Apple Maps, Bing, etc.
  3. Set reminders to review citations monthly for consistency.
Respond to all GBP reviews within 24 hours
  1. Set up daily alerts for new reviews on Google Business Profile.
  2. Respond to positive reviews with a personalized thank you message.
  3. For negative reviews, empathize with the customer and provide a solution, such as inviting them to return or giving contact details for further discussion.
Post weekly updates and events
  1. Plan weekly updates every Monday, covering events, promotions, or specials.
  2. Use the “Posts” feature on Google Business Profile for announcements or upcoming events.
  3. Schedule reminders to check for any new updates or events weekly.

3. Social Media

Task Action Steps
Develop monthly content calendar
  1. Create a list of content ideas for posts, stories, and events, and organize them in a monthly calendar format.
  2. Include seasonal specials, staff highlights, customer testimonials, and local events.
  3. Use scheduling tools (e.g., Buffer or Later) to pre-schedule posts.
Run a contest or promotion to engage followers
  1. Plan a holiday giveaway or contest that requires participants to follow, like, and share.
  2. Announce the contest on Facebook and Instagram, outlining the prize and rules.
  3. Track participation and engagement metrics during the promotion period.

4. Meta Ads

Task Action Steps
Set up local awareness campaign
  1. Define a target radius around Kearney, MO, to reach potential local customers.
  2. Create ad creatives with images of popular dishes, emphasizing the wood-fired pizza and pasta specialties.
  3. Set a daily or weekly budget, and schedule the campaign to run during high-traffic hours.
Run retargeting ads for website visitors
  1. Install the Facebook Pixel on the website if not already installed.
  2. Create a custom audience in Meta Ads Manager for website visitors.
  3. Design a retargeting ad that encourages return visitors to complete an order or visit the restaurant.

5. Local SEO

Task Action Steps
Optimize for high-value local keywords
  1. Identify keywords like “pizza near me” and “Italian restaurant near me” using a keyword tool.
  2. Update website content, meta titles, and descriptions to include these keywords.
  3. Check GBP for keyword usage in business descriptions and posts.
Improve citations and add missing ones
  1. List the business on top citation sources, focusing on sites with high authority (e.g., Yelp, BBB, Superpages).
  2. Use a citation tool (e.g., Moz Local) to find and fix any missing or incorrect listings.
  3. Revisit these listings every quarter to ensure accuracy.

6. Sales Channel Management

Task Action Steps
Update and optimize menus on UberEats and DoorDash
  1. Log into UberEats and DoorDash partner portals to access the menu editor.
  2. Review and update descriptions, prices, and availability for each item.
  3. Upload quality images for each menu item to make listings more attractive.
Run promotions on delivery platforms to boost sales
  1. Create a limited-time discount for first-time orders or popular items.
  2. Announce promotions in the restaurant’s UberEats and DoorDash descriptions.
  3. Monitor the performance of each promotion to gauge its effectiveness.
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